mardi 24 mars 2020

reporting : infographics & leaflets

the ranks are available in the dropbox file.

Infographic : exept team 6, I think you didn't take the time to read the instructions for the target of this infographic : it was shareholders.

the instructions : "For the infographic, the objective is to describe by a picture (=a graphic) the situation of your resort. It's financial communication to your shareholders, based on figures of period 3"

For most of the teams, not even 1 figure !! You were suppose to communicate financial informations, not the number of rooms or the color of the walls...

  • net result
  • turnover
  • RevPar
  • occupancy rate
  • market share
  • cash flow
  • dividend policy
  • etc....

leaflet : the target, the retailers, not the final customer.
"You rent a stand on the Tourism Exhibition Show in Athena, in order to meet new BtoB customers (Tour Operators and OTA). "

some arguments :

  • Allotments 
  • Prices
  • Terms of payment
  • Communication budget
  • Customers’s satisfaction (example comments on tripadvisor)
  • Employees’s skills (example multilinguals animators)
  • Training for employees 
  • Infrastructures (ex spa)
  • Projects 
  • Arguments concerning the destination
  • Partnership with avec receptives (quality charter for activities as diving)
  • Interface of information system
  • Special contact person


and key words : Partnership, Trust, Sales , Values , Customer’s satisfaction

do you understand why most of youy missed the exercise ?

try to read the instructions, especially for next challenges.

Regards,

anne queffelec








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