Infographic : exept team 6, I think you didn't take the time to read the instructions for the target of this infographic : it was shareholders.
the instructions : "For the infographic, the objective is to describe by a picture (=a graphic) the situation of your resort. It's financial communication to your shareholders, based on figures of period 3"
For most of the teams, not even 1 figure !! You were suppose to communicate financial informations, not the number of rooms or the color of the walls...
- net result
- turnover
- RevPar
- occupancy rate
- market share
- cash flow
- dividend policy
- etc....
leaflet : the target, the retailers, not the final customer.
"You rent a stand on the Tourism Exhibition Show in Athena, in order to meet new BtoB customers (Tour Operators and OTA). "
some arguments :
- Allotments
- Prices
- Terms of payment
- Communication budget
- Customers’s satisfaction (example comments on tripadvisor)
- Employees’s skills (example multilinguals animators)
- Training for employees
- Infrastructures (ex spa)
- Projects
- Arguments concerning the destination
- Partnership with avec receptives (quality charter for activities as diving)
- Interface of information system
- Special contact person
and key words : Partnership, Trust, Sales , Values , Customer’s satisfaction
do you understand why most of youy missed the exercise ?
try to read the instructions, especially for next challenges.
Regards,
anne queffelec
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