shareholders letter : 08 april

dear students,

some explanations concerning the shareholeders letter (based on figures of year 6, and evolution between year 5 and year 5, not before).

A shareholder letter is a document written by a firm's top executives to its shareholders to provide a broad overview of the firm's operations throughout the year
The exercise generally covers:

• the firm's basic financial results
• its current position in the market
•  and some of its plans / forecasts

It can also mention specific events that have happened throughout the year, changes in the company's stock price, or reiterate aspects of its vision

good luck, last challenge :-)

best regards,

anne queffelec

results decision 5

The results for decision 5, the penultimate year because I would like to propose you one more decision, to allow team 3 & team 4 to make profit before the end of the game 😊

Good performance for team 2 & team 6, at the beginning the same one, and now they compete 😊

Team 4, If you look at the right numbers and look at the question properly, I think you will admit that you didn't take the right decisions.

Some indicators which are essentials:

• Prices (and evolution year after year)
• Ad budget (and evolution year after year)

Calculate average prices for each channels, average ad budget, and compare to yours.

You are in marketing management, you are suppose to identify trends, and sometimes trends into trends ! and compare your situation, your decisions to the other one. Try to understand the business models of the leaders of the game (team 6 and team 2) ; why they performed ? with which levels ?

Try to ask yourself the right questions 😊

So, decision 6 (the last one !) for the 31/03, and shareholders letter for the 08/04 ; are you OK with this schedule ?

you can update your results for year 5.

good luck !

anne queffelec

reporting : infographics & leaflets

the ranks are available in the dropbox file.

Infographic : exept team 6, I think you didn't take the time to read the instructions for the target of this infographic : it was shareholders.

the instructions : "For the infographic, the objective is to describe by a picture (=a graphic) the situation of your resort. It's financial communication to your shareholders, based on figures of period 3"

For most of the teams, not even 1 figure !! You were suppose to communicate financial informations, not the number of rooms or the color of the walls...

• net result
• turnover
• RevPar
• occupancy rate
• market share
• cash flow
• dividend policy
• etc....

leaflet : the target, the retailers, not the final customer.
"You rent a stand on the Tourism Exhibition Show in Athena, in order to meet new BtoB customers (Tour Operators and OTA). "

some arguments :

• Allotments 
• Prices
• Terms of payment
• Communication budget
• Customers’s satisfaction (example comments on tripadvisor)
• Employees’s skills (example multilinguals animators)
• Training for employees 
• Infrastructures (ex spa)
• Projects 
• Arguments concerning the destination
• Partnership with avec receptives (quality charter for activities as diving)
• Interface of information system
• Special contact person

and key words : Partnership, Trust, Sales , Values , Customer’s satisfaction

do you understand why most of youy missed the exercise ?

try to read the instructions, especially for next challenges.

Regards,

anne queffelec

delay for exceptionnal cirumstances

Dear students,

During the very special period, I propose you a new delay for the individual work. You can send it to me for the 03/24 (instead of 03/22).

please don't forget to rename your file :-)

good luck everyone

Anne Queffelec

next mission

Dear students,

I ask you for 3 tasks:

1/ individual work: in 1 page maximum, explain me and justify (based on results from year 1 to year 4):

• 2 good decisions you've made (year 1 to year 4)
• 2 mistakes you made (idem)
• The 2 axes to focus on for this 5th and final decision (in your opinion, not obviously the opinion of the whole team)

Please send me an email for the 03/22 (next sunday - each of you, not only the manager !) with your individual work and specify your name in the document (title of the file : name-synthesis.doc) and in the subject of the email (excelia - individual work)

2/ decision 5, the last one ! everything could change in this decision, because team 2, team 5 and team 6, you're very closed. Don't forget that I take in account (for the rank on financial performance) only the 3 last decisions (so year 3, 4 and 5).

3/ The blog: What is a blog ? It' s "an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject".

a kind of guide with the mains questions before creating a blog (example for food, a very popular subject) : https://firstsiteguide.com/food-blog/

Please, send me the URL link, with the decision 5. You need to write at least 4 posts on your blog, with various subjects.

https://firstsiteguide.com/food-blog/?fbclid=IwAR1GubVz9Q6O9YTwm9FnzXZvNgoLmew_3t7YNFkfvdbY-mVDaA28KgK7EI0 

We change the schedule :

•  individual work for the 03/22
• decision 5 + blog for the 03/25 (instead of 03/20)
• shareholders letters for the 03/31 (instead of 03/27 ; more informations for this later at the end of the week

Good luck !

Anne Queffelec

D4, results :-)

Dear students,

the results for decision 4 :

congratulation team 6, you're the leader for this year :-)

godd job for teams 5 and 2. For the other, I put some comments on the file "$$online business game 2020 - assessment"

Anne Queffelec

Next mission : infographic

:Dear students,

For the infographic, the objective is to describe by a picture (=a graphic) the situation of your resort. It's financial communication to your shareholders, based on figures of period 3. You can creat nice infographics on the website www.easel.ly . An  example :

I'm waiting for the infographic for next thursday and for decision 4 on saturday (12.00 am please)

good luck :-).

results D3

dear students,

the results for decision 3 :

congrats Team 2, you are the leader (for the moment... ) :-)

I sent the file to each manager, because I have a problem with DropBox, so it's not possible to download the results with the link.

decision 4 + infograhic for the 14/03. Good luck !

anne queffelec

Results decision 3

dear students,

results for decision 3 will arrived on tomorrrow evening (7.00 pm) ; too busy during the day :-)

regards

anne queffelec

for next thursday 05/03

Dear students,

for next Thurs day (05/03), I'm waiting for :

1. decision 3
2. financial dashboards (12 indicators at minimum)

infography will be required for the 14/03 (instead of 05/03). I will give you more informatiosn and the target for the infography on Thurday.

Comments and ranks for challenges (poster & marketing dashboards) are available on the document "online business game - assessment_2019"

best regards,

anne queffelec